UA & Catalyte – Senior Technical Lead
- Force Multiplier & multi-team engineering leader.
- Technical product owner for Post-Purchase funnel.
- Agile methodology trainer.
Catalyte’s unique model discovers and trains future developers through a two year apprentice style program. Over these two years, technical leads such as myself mentor juniors into mids and mids into seniors. Soft skills are a central focus in addition to advancing their engineering mindset.
Often referred to as “inshoring”, Catalyte’s consultancy model always teammates to achieve breadth and depth in a way otherwise improbable over their two year commitment.
Post-Purchase & My Account
Ecommerce teams often coalesce around three distinct funnels: Category, Checkout, and Post-Purchase. My primary team, Camden, focused on the later.
Camden added and A/B tested various 1-click payment points.
Camden managed a complete overhaul of the My Account portal on UA.com
Efforts in IP warming, template validation, and spam-reduction.
Prior to this project, all North American returns started by customer’s calling Customer Service, requesting a shipping label, and taking a package to the post office.
Upon launch, this portal immediately cut down the volume of calls and increased UA’s Net Promoter Score. Additionally, $1 million was saved annually by limiting free returns to those who purchased directly from Under Armour. This created a side benefit of compelling 3rd-party retailers to “accept” legitimate returns from their customers, reducing backend costs.
You can check this service out for yourself, it’s largely the same.
Common among all large corporations, convincing teammates from multiple departments to move in the sme direction at the same speed is a challange. Throughout my tenor at Under Armour, my teams were more productive primarily becuase I was able to break down these hidden barriers.
Authorized a build once, use everywhere UI component library that reduced development time by hundreds of hours every year.
'Dark Side Made Light' provided cross-service engineering know-how and documented institutional knowledge.
Worked with teammates across funnels, departments, and regions.